Is it safe to buy an engagement ring online?
When you're looking to buy an engagement ring, one first looks to renowned jewellery brands of this world.
Though... Apart from status and designs synonymous to the brands itself (and the relevance of brand trust), what are the other reasons you wouldn't otherwise consider a private jeweller?
Perhaps there are many questions that run through your mind before making the way to Google and doing your own research on:
"bespoke engagement rings"
"bespoke diamond rings online"
"best engagement ring brands"
"customize your own engagement rings online"
"affordable luxury fine jewellery"
...You get the jist, the list could go on.
The question is.... Is it safe to buy an engagement ring online?
Or, can I trust an online jeweller?
I am inclined to be biased and say, absolutely....
We live in the modern age where we should be thinking this way...
However, it is not only wise but also rational to do your research when it comes to finding the one - this being someone who you are able to trust in finding you the diamond(s) necessary to your budget.
Here are things to consider and bear in mind when going about your search for a trustworthy jeweller fit:
1) Brand Aesthetics / Identity / Style:
Does it look legit, elegant, and polished? Is it to your liking and does it resonate with your style?
If there is one thing that is of importance when it comes to real fine jewellery - it's that - details matter.
2) Website / Spelling Errors:
Is it easy to navigate while you read through? How do you feel when you look at it visually? What emotions does the brand evoke? Believe it or not, we're rather apt to understand if something looks low in quality vs. luxurious.
Yes, spelling errors do matter, because need I stress more - details really are very important, and the frontline image of the brand itself.
3) Take time in getting to know the story behind every jeweller...
Most jewellers who branch out and start their own businesses in the fine jewellery sector were either born into the industry, or wanted to create a change and make fine jewellery more accessible.
Hence, we acquired the expertise, experience and passion deep from within the industry that isn't necessarily provided by renowned brands or large luxury firms. You could say, we're more boutique, and we're there to be of better service as well as to bear your best interest at heart.
Not to mention, we have accessibility to the some of the world's quality diamonds - directly from the industry.
Important: Don't be afraid to enquire, the right fit should make you feel comfortable, as well as understand and cater to your needs, you should never be pushed into anything you're not comfortable with or being open to.
4) Trust your gut.
It's always good to meet with your jeweller in person or via video call, get a feel with how they communicate, what they can offer, whether they respond well to your enquiries, and how they can best guide you throughout this design process.
Fine jewellery is an emotional, yet personal purchase.
Get to know your jeweller thoroughly enough to trust them.
The most trusted jewellers should guide you through the know-hows of the industry, taking into account associations like GIA and Gem-A within your conversations, educating you on diamonds / gemstones and how to determine its authenticity as well as guidance on insurance, and evaluating your budget in order to maximize value.
The relationship with your jeweller is a collaboration of your artistic expression and execution on your behalf, I like to think of private jewellers as designers with a background in gemmology, translating your vision into a fine jewel that resonates with your identity.
